Saturday, November 27, 2010

Who Can Beat Microsoft?

By Andy Michaelson


Is Microsoft Google's biggest competitor? Many believe it to be true. The thing with Google is that it grew fast, while other companies didn't realize how quickly it was growing. With annual revenue of about $25 billion dollars, Google is an internet leader. With Google, search still accounts for 96% of its revenue stream. Nevertheless, the company has been searching for other growth opportunities.

Well, don't think that Google has been left alone to enjoy all the success. eBay was one of the first competitors to challenge it by claiming that Google was stealing its top customers. Soon after, VIACOM owners of MTV had accused Google of copyright infringements on You Tube (owned by Google). Google was dealing with a lawsuit. Then, Google ventured into the waters of phone business, provoking troubles with Apple. Even though Apple and Google's relations have improved now, they still aren't as good as they used to be in the past. Google has provoked many with its success.

Google's biggest competitor now is Microsoft. This is going to be one of the hardest competitions for Google. How did it start? Well, when Google decided to build PC desktop computer operating systems (Chrome, for instance). In an effort to compete with Microsoft's top product, the Windows operating system, they gave them away for free. Then, Google even entered the web browser business. Google wants their Chrome to come on top of Microsoft's Internet explorer.

Google will have to face the hardest times because of Microsoft. Google has only one major source of profit (the search function), while Microsoft has more than one source of profit. Regarding Windows operating systems, Microsoft clearly has the biggest share here. In the last fifteen years, they have been emerging as the greatest company in the field of technology. That's why a lot of people are interested as to who will emerge as the winner.

Microsoft has a better head start.




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